Crystal Ski Holidays wanted to produce a digital campaign targeting Londoners with enticing real-time snow reports, ski package deals, and resort photos.
The dynamic campaign that was constantly evolving, with OpenLoop providing snow alerts for specific resorts alongside information, photos and holiday packages for that resort. It also featured user generated content, sharing images and customer experiences straight from the slopes, all with the call to action to “Choose a better winter at crystalski.co.uk”.
“With Crystal Ski Holidays, it’s all about getting more this winter. #GetMoreWinter aims to inspire everyone to enjoy a bigger, better winter out in the mountains. DOOH is the perfect medium for reaching busy Londoners with real-time snow updates matched with our latest holiday deals – encouraging them to start their winter adventure.”
– Ellie Eyles, Brand & Advertising Manager at Crystal Ski