Case Study – McDonald’s

McWeather
BRIEF

McDonald’s wanted to promote their full menu and take advantage of the changing spring weather with digital OOH.

RESPONSE

The weather and temperature dependent campaign used McDonald’s menu items, styled to look like eight different weather icons for the upcoming five day forecast. The creative also included a chip “thermometer” which displayed the live temperature, alongside the weather icon for a specific location. OpenLoop integrated with the Met Office API feed, updating with relevant creative every hour.

QUOTE

“We are very excited to be using some of our most loved products to join in the very topical April weather conversation.”

– Hannah Pain, Senior Brand Manager at McDonald’s