TU at Sainsbury’s wanted to take fashion inspiration to the streets in a nationwide dynamic digital out of home (DOOH) campaign which matches latest styles to real-time weather conditions.
The creative campaign delivered through OpenLoop, evolved and changed based on Met Office data, providing fresh style updates when it was sunny, dry, wet or windy, and reinforcing that TU has the right outfit, for the right moment.
“This is a great example of a large-scale national campaign that delivers contextual relevance at an individual screen level. The medium is working hard to engage audiences with content that evolves throughout the day.”
– Georgina Wilson, media manager, PHD