Category Archive for "Campaigns"

McDonald’s Launches Weather-Reactive Outdoor Campaign

Apr 30 2018

McDonald’s launched a national digital outdoor campaign that used MET Office real-time data to bring to life April’s unpredictable weather conditions. In…

Ebay Gets Tactical with Weather-Driven Digital OOH Spring Campaign

Apr 05 2018

eBay brings colourful shopping inspiration to the streets in a UK-wide digital out of home (Digital OOH) drive designed to bring the…

UKTV Brings Terror and Excitement to The Streets for New Show Celebrity Haunted Mansion

Feb 22 2018

The content-driven digital Out of Home campaign showcases latest highlights and scariest moments with footage direct from the live five-day special airing…

Hiscox Displays Real-Time Cyber Attacks in Digital OOH First

Feb 20 2018

Today, in a bid to drive awareness of advanced cybercrime and the threat to small businesses, Hiscox insurance has launched an intelligent…

Google Launches Data-Driven Roadside Campaign to promote Google Pixel 2

Nov 07 2017

Google is launching a tactical, data-driven digital OOH campaign to promote its second-generation smartphone, Pixel 2, encouraging people to “ask more of…

McDonald’s Launches Tantalising Data-Driven Roadside Campaign

Nov 07 2017

McDonald’s has today launched Traffic Busters, a unique roadside campaign that uses traffic data to automate contextual messages, aimed at tempting drivers…

Audi Unleashes Tactical, Data-Driven Roadside Campaign

Oct 19 2017

The award-winning production and creative technology company, Grand Visual, has produced a smart, data-driven digital OOH campaign for Audi UK to enhance…

Specsavers Launches Reactive Digital OOH Campaign Ahead of National Eye Health Week

Sep 12 2017

  To promote the importance of regular sight tests for maintaining and protecting eye health, Specsavers has launched a tactical digital OOH…

Virgin Trains in OOH ‘First’ With Ads That Use Traffic and Geo Data to Compare Journey Times

Sep 11 2017

  Virgin Trains is combining traffic and location data to accurately tell drivers stuck in traffic how much longer their journey will…

Sainsbury’s Owns Longer Summer Evenings

Jul 18 2017

Sainsbury’s launches a nationwide dynamic digital out of home (DOOH) campaign, to continue to be front of mind throughout the longer summer…