Category Archive for "News"

Sainsbury’s Owns Longer Summer Evenings

Jul 18 2017

Sainsbury’s launches a nationwide dynamic digital out of home (DOOH) campaign, to continue to be front of mind throughout the longer summer…

National Geographic & OAAA Members Launch Important OOH Campaign Across Major U.S. Cities On Endangered Species Day

May 19 2017

This piece was first published by OAAA on 05/19/2017.  NEW YORK, NY (May 19, 2017)— Today, on Endangered Species Day, the National…

Skoda Drives Brand Fame With Dynamic DOOH

May 02 2017

Skoda used dynamic digital OOH to drive brand fame & capture attention of target audiences To introduce the all new Skoda ‘Kodiaq’…

When Growing Pains Are a Great Thing: Digital out-of-home

Apr 26 2017

This article first appeared on Campaign Live. Digital out-of-home is expanding rapidly – but this growth brings challenges for both buyers and…

Direct Line DOOH Campaign Uses Geo Maps to Engage in Real-Time

Apr 19 2017

Created by Saatchi & Saatchi and delivered through OpenLoop, the DOOH billboards will synchronise with targeted radio adverts that will play to…

McDonald’s Promotes ‘More Ways to Win’ with Dynamic DOOH

Apr 13 2017

  McDonald’s launched a nationwide Digital OOH campaign to support its much loved McDonald’s Monopoly game which gives consumers the opportunity to…

Grand Visual Launches Independent Ad Tech Business for Digital OOH

Apr 10 2017

QDOT is the industry’s first independent ad tech business providing smarter campaign management platforms for digital out of home. The award-winning digital…

Glasgow unveils DOOH Campaign by Public Opinion Platform B.heard

Mar 28 2017

  Public opinion platform & consumer champion B.heard today premiere’s the first-ever ‘billboard conversation’ DOOH campaign in Glasgow, with thought-provoking national and…

TU at Sainsbury’s Takes its Fashion Inspiration to the Streets with Dynamic DOOH

Mar 22 2017

  This March, TU at Sainsbury’s took its fashion inspiration to the streets in a nationwide dynamic digital out of home (DOOH)…

Virgin Trains Launches Innovative Data-Driven DOOH

Feb 01 2017

  Virgin Trains on the east coast is launching an innovative data-driven, dynamic Digital Out-of-Home (DOOH) campaign aimed at car drivers to…