Category Archive for "News"

Google Launches Data-Driven Roadside Campaign to promote Google Pixel 2

Nov 07 2017

Google is launching a tactical, data-driven digital OOH campaign to promote its second-generation smartphone, Pixel 2, encouraging people to “ask more of…

McDonald’s Launches Tantalising Data-Driven Roadside Campaign

Nov 07 2017

McDonald’s has today launched Traffic Busters, a unique roadside campaign that uses traffic data to automate contextual messages, aimed at tempting drivers…

Specsavers Launches Reactive Digital OOH Campaign Ahead of National Eye Health Week

Sep 12 2017

  To promote the importance of regular sight tests for maintaining and protecting eye health, Specsavers has launched a tactical digital OOH…

Virgin Trains in OOH ‘First’ With Ads That Use Traffic and Geo Data to Compare Journey Times

Sep 11 2017

  Virgin Trains is combining traffic and location data to accurately tell drivers stuck in traffic how much longer their journey will…

QDOT Opens New Development Hub & Makes Multiple Hires in LATAM Expansion

Aug 08 2017

QDOT, the digital Out of Home ad tech firm, has made eight new hires and opened a new development hub in Uruguay…

Sainsbury’s Owns Longer Summer Evenings

Jul 18 2017

Sainsbury’s launches a nationwide dynamic digital out of home (DOOH) campaign, to continue to be front of mind throughout the longer summer…

National Geographic & OAAA Members Launch Important OOH Campaign Across Major U.S. Cities On Endangered Species Day

May 19 2017

This piece was first published by OAAA on 05/19/2017.  NEW YORK, NY (May 19, 2017)— Today, on Endangered Species Day, the National…

Skoda Drives Brand Fame With Dynamic DOOH

May 02 2017

Skoda used dynamic digital OOH to drive brand fame & capture attention of target audiences To introduce the all new Skoda ‘Kodiaq’…

When Growing Pains Are a Great Thing: Digital out-of-home

Apr 26 2017

This article first appeared on Campaign Live. Digital out-of-home is expanding rapidly – but this growth brings challenges for both buyers and…

Direct Line DOOH Campaign Uses Geo Maps to Engage in Real-Time

Apr 19 2017

Created by Saatchi & Saatchi and delivered through OpenLoop, the DOOH billboards will synchronise with targeted radio adverts that will play to…