PlayTrack facilitates analytics and reporting for digital OOH, including play-outs, interactions and other campaign specific metrics.
The platform provides real-time campaign data and is exportable for campaign reporting.
PlayTrack provides a level of transparency and accountability needed for the programmatic future of digital OOH.
Used on Google’s first DOOH programmatic campaign in Q4 2015.
- Ryan Laul President of the Outdoor Media Group of Companies