Skoda Drives Brand Fame With Dynamic DOOH

May 2, 2017
Floriane Vita

Skoda

Skoda used dynamic digital OOH to drive brand fame & capture attention of target audiences

To introduce the all new Skoda ‘Kodiaq’ the brand launched a national dynamic digital OOH campaign to showcase the new seven-seater vehicle.

The on-screen creative shows stunning shots of four family-friendly holiday destinations: Rye, Cardigan Bay, Wales, the Lakes and Norfolk. OpenLoop used a traffic API feed to deliver real-time contextual creative to every digital OOH site. Each site updated independently to communicate the exact drive-time to a key family-friendly holiday location – showing the real agility of digital OOH to deliver the right message, in the right place at the right time.

The campaign was created by Fallon, planned and booked by PHD & Talon, and produced by Grand Visual. OpenLoop delivered the contextual creative across Primesight, 8 Outdoor, JCDecaux, Outdoor Plus, Ocean Outdoor, Clear Channel, Pemberton Outdoor, Maxx Media and City Outdoor networks.

Skoda Kodiaq- Dynamic DOOH from QDOT on Vimeo.

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