Audi UK looked to enhance the brand’s agility in the digital space and increase awareness of the intelligent technologies available in their latest cars with a smart, data-driven digital OOH campaign.
The campaign brought the latest assistance technologies to life using traffic, time and weather data to trigger contextually relevant content at each location. The dynamic campaign was managed and distributed through OpenLoop, which analysed Transport API’s and weather data and triggered the relevant creative for each roadside location. The campaign spanned 211 screens nationally across 9 key cities from 16th – 29th October.
“This is the first data-driven digital OOH campaign we have launched on a national scale. By using data to contextualise copy, we can reach drivers with targeted and tactival advertising messages that are relevant throughout the day, tapping into the driver’s mindset in the moment. That is powerful.”
– Benjamin Braun, Head of Marketing at Audi