eBay wanted to bring colourful shopping inspiration to the streets of the UK, with a dynamic digital OOH campaign that used real-time data to bring their campaign to life in time for spring.
Tapping into activities ritually undertaken at the start of the spring season, eBay encourages passers-by to “shop like nobody else” and to “make springtime spectacular.” Using colourful product offerings, the creative was matched to real-time Met Office data to promote eBay’s online retailer’s product ranges, with appropriate offers based on the current weather conditions. The digital OOH creative supported a multi-channel campaign which encouraged shoppers to break away from “beige”.
“This campaign shows eBay’s vibrant and colourful wears in a way that is responsive and useful and aligned with consumers mindset and curroundings in that moment. It’s great to be able to promote our marketplace in a way that is agile and tactical thoughout the duration of the campaign.”
– Gareth Jones, Senior Marketing Director at eBay