Case Study – Sainsbury’s

Countdown to Summer

Sainsbury’s launched a nationwide dynamic digital OOH campaign, to continue to be front of mind throughout the longer summer days.


Evening rail commuters around the UK saw live sunset data for their local area pulled in to key commuter facing digital OOH sites, displaying a countdown of how long they had left until sunset. The campaign was displayed on large format digital screens across the UK’s busiest stations, such as London Waterloo, Manchester Piccadilly & Edinburgh Waverley. Dynamic content was managed through OpenLoop which analysed Met Office data and automated the geo-targeted playout to each individual screen.


“The nations’ love of longer evenings offered us an amazing opportunity to combine data and our Living Well brand message with something unique and specifically tailored to customer mind set. We work with PHD to ensure our campaigns are aligned to the rhythms of customers lives, but this is the first time we have created something this bespoke, based on what we know about consumers and what the summer season means to them.”

– Ellie Dixon, Campaign Manager at Sainsbury’s