Fan reactions to the seventh series of the popular Game of Thrones drama, were captured and shared on billboards across the UK. The campaign was intended to tap into people’s fear of missing out by capitalizing on the show’s phenomenal online and social engagement.
The digital OOH campaign consisted of 3 bursts of activity following pivotal story-plot moments during episodes 3, 6 and 7. Produced by Grand Visual, the creative featured the best fan reactions shared via tweets, images and Boomerang videos. The UGC content was collated, moderated and distributed to multiple media owners through OpenLoop just hours after each episode aired.
“This fully integrated campaign makes the most of digital OOH’s ability to react and evolve to social triggers and conversations. Its scale and immediacy make it the perfect platform to amplify this season’s highlights whilst engaging loyal fans with a humorous playout, that extends the life and reach of the show’s social strategy.”
– Dan Dawson, Chief Creative Technology Officer at Grand Visual