Category Archive for "Campaigns"

NCMEC Launches Geo-Targeted DOOH Campaign to Help Find Missing Children

May 23 2019

As part of the cross-industry initiative created by M/H VCCP, the out of home (OOH) advertising industry has donated ad space valued…

Spotify Launches 2018 Wrapped, The Biggest Multi-Market Campaign of Its Kind!

Jan 09 2019

On 6th December 2018, Spotify extended its popular end of year marketing campaign ‘Wrapped’ with a real-time, digital OOH campaign. The campaign…

Get Out Of Home Incorporates Real-Time Data at Advertising Week 2018 With OpenLoop

Oct 11 2018

#GetOutOfHome is a campaign produced by The Outdoor Association of America (OAAA) and its members, designed to promote and celebrate the thriving…

McDonald’s Launches Weather-Reactive Outdoor Campaign

Apr 30 2018

McDonald’s launched a national digital outdoor campaign that used MET Office real-time data to bring to life April’s unpredictable weather conditions. In…

Ebay Gets Tactical with Weather-Driven Digital OOH Spring Campaign

Apr 05 2018

eBay brings colourful shopping inspiration to the streets in a UK-wide digital out of home (Digital OOH) drive designed to bring the…

UKTV Brings Terror and Excitement to The Streets for Celebrity Haunted Mansion

Feb 22 2018

The content-driven digital Out of Home campaign showcases latest highlights and scariest moments with footage direct from the live five-day special airing…

Hiscox Displays Real-Time Cyber Attacks in Digital OOH First

Feb 20 2018

Today, in a bid to drive awareness of advanced cybercrime and the threat to small businesses, Hiscox insurance has launched an intelligent…

Google Launches Data-Driven Roadside Campaign to promote Google Pixel 2

Nov 07 2017

Google is launching a tactical, data-driven digital OOH campaign to promote its second-generation smartphone, Pixel 2, encouraging people to “ask more of…

McDonald’s Launches Tantalising Data-Driven Roadside Campaign

Nov 07 2017

McDonald’s has today launched Traffic Busters, a unique roadside campaign that uses traffic data to automate contextual messages, aimed at tempting drivers…

Audi Unleashes Tactical, Data-Driven Roadside Campaign

Oct 19 2017

The award-winning production and creative technology company, Grand Visual, has produced a smart, data-driven digital OOH campaign for Audi UK to enhance…