Category Archive for "News"

Our Creative Digital OOH Session at the 2019 IAB Nonference

Nov 05 2019

Welcome, take a seat! After a successful session at IAB Nonference last year, we returned to the Tobacco Docks with a fresh…

Best Practice, Transparency & Measurement to Define Digital OOH in 2020

Oct 31 2019

This first appeared in MarTech Series on October 31st 2019. 2019 delivered a great deal of progress in the way of industry…

Dynamic Isn’t Just Weather & Location…

Sep 18 2019

You’d be forgiven if you believed that dynamic digital OOH is limited to just “weather” or “location” triggers as this is what…

jetBlue Launches Dynamic Roadside Digital OOH Campaign “Escape the Cape”

Sep 16 2019

jetBlue airlines launched “Escape the Cape,” a dynamic, digital OOH campaign that targeted Boston vacationers stuck in heavy traffic driving to Cape…

Google Launches Data-Driven DOOH Campaign “Make the Most of Summer”

Jul 31 2019

Google extended its “Make the Most of Summer” campaign with a responsive, data-driven, nationwide, digital OOH push that demonstrates the little ways…

Talon Acquires Grand Visual Agency and QDOT Ad Tech Provider

Jul 11 2019

As part of its continued international growth, Talon has extended its global independent OOH offering, with the addition of market-leading digital OOH…

San Miguel Launches Refreshing Temperature-Activated DOOH Campaign

Jun 20 2019

To capitalise on the British Summer weather, San Miguel have launched a temperature-activated digital OOH campaign. The UK-wide campaign tempted consumers in…

McDonald’s Launches Weather Reactive DOOH Campaign for McCafé Iced

Jun 14 2019

To promote the cold drinks available on its McCafé Iced menu, McDonald’s has launched a weather reactive digital OOH campaign. The UK-wide campaign showcased…

NCMEC Launches Geo-Targeted DOOH Campaign to Help Find Missing Children

May 23 2019

As part of the cross-industry initiative created by M/H VCCP, the out of home (OOH) advertising industry has donated ad space valued…

Measurement Standards: The Current State of Proof of Play in DOOH

May 09 2019

This first appeared in IAB UK on Thursday 2nd May 2019. Industry Ambition Creative agility and growing automation are bringing digital out…