Category Archive for "News"

Proof of Play Standardization For Digital Out of Home, An Open Invite To Help Make It Work Globally

Oct 30 2018

Hypothesis Globally agreed standards for independent 3rd party verification of advertising playouts (down to a panel and individual play level), will support…

#GetOutOfHome Incorporates Real-Time Data at Advertising Week 2018 With OpenLoop

Oct 11 2018

#GetOutOfHome is a campaign produced by The Outdoor Association of America (OAAA) and its members, designed to promote and celebrate the thriving…

Google Maps Introduces A New Way To Explore

Aug 22 2018

Google Maps have launched a new digital OOH campaign across New York, promoting the new features now available to users of the app.…

Make Google Do It

Jun 08 2018

Across the UK, Google has given a digital OOH push to its ‘Make Google Do It’ campaign, demonstrating just how helpful Google Assistant…

McDonald’s Launches Weather-Reactive Outdoor Campaign

Apr 30 2018

McDonald’s launched a national digital outdoor campaign that used MET Office real-time data to bring to life April’s unpredictable weather conditions. In…

McDonald’s Kick’s-Off “Wiiiinning” Responsive DOOH Campaign for Monopoly

Mar 26 2018

To announce the return of the hugely popular Monopoly prize game, McDonald’s has kicked off a revitalised, tactical, copy-led digital OOH campaign…

Google Launches Data-Driven Roadside Campaign to promote Google Pixel 2

Nov 07 2017

Google is launching a tactical, data-driven digital OOH campaign to promote its second-generation smartphone, Pixel 2, encouraging people to “ask more of…

McDonald’s Launches Tantalising Data-Driven Roadside Campaign

Nov 07 2017

McDonald’s has today launched Traffic Busters, a unique roadside campaign that uses traffic data to automate contextual messages, aimed at tempting drivers…

Audi Unleashes Tactical, Data-Driven Roadside Campaign

Oct 19 2017

The award-winning production and creative technology company, Grand Visual, has produced a smart, data-driven digital OOH campaign for Audi UK to enhance…

Specsavers Launches Reactive Digital OOH Campaign Ahead of National Eye Health Week

Sep 12 2017

  To promote the importance of regular sight tests for maintaining and protecting eye health, Specsavers has launched a tactical digital OOH…