Category Archive for "Thought Leadership"

Proof of Play Standardization For Digital Out of Home, An Open Invite To Help Make It Work Globally

Oct 30 2018

Hypothesis Globally agreed standards for independent 3rd party verification of advertising playouts (down to a panel and individual play level), will support…

Out of Home Digital Transformation & Creative Discontent

Aug 23 2017

This piece was first published by OAAA on 08/22/2017.  Out of Home advertising revenue hit an all-time high of $7.6 billion in…

Turning Data Into Meaningful, Empowering Digital OOH

Jan 10 2017

This piece was first published by The Huffington Post on 05/01/2017.  The once humble billboard, now a connected powerhouse, looks set to play…