Make Google Do It
Across the UK, Google has given a digital OOH push to its ‘Make Google Do It’ campaign, demonstrating just how helpful Google Assistant can be.
The campaign used two creative threads across a variety of digital screens. The first, highlighting the versatility of Google Assistant, ran throughout London. It demonstrated its ability to, “Play it. Skip it. Time it. Dial it. Forecast it. Remember it. Schedule it. Prep it. Do it.”
The second, demonstrating the ability of Google Assistant to help with everyday tasks, took place in a Q&A style activation at Old Street roundabout. Both creative threads used OpenLoop in order to keep campaign copy fresh and relevant. As well as time, the day of week and location data, the campaign also took advantage of major cultural events such as the World Cup, Wimbledon and Pride London. Local and contextual information was also pulled into the campaign, such as, “Feeling hungry Old Street?” or “Can’t find the mythical Shoreditch cash points?”
The digital OOH campaign ran across multiple formats from the 8th of June till the 3rd of August.