News

Proof of Play Standardization For Digital Out of Home, An Open Invite To Help Make It Work Globally

Proof of Play Standardization For Digital Out of Home, An Open Invite To Help Make It Work Globally

Oct 30 2018

Hypothesis Globally agreed standards for independent 3rd party verification of advertising playouts (down to a panel and individual play level), will support…

#GetOutOfHome Incorporates Real-Time Data at Advertising Week 2018 With OpenLoop

#GetOutOfHome Incorporates Real-Time Data at Advertising Week 2018 With OpenLoop

Oct 11 2018

#GetOutOfHome is a campaign produced by The Outdoor Association of America (OAAA) and its members, designed to promote and celebrate the thriving…

Google Maps Introduces A New Way To Explore

Google Maps Introduces A New Way To Explore

Aug 22 2018

Google Maps have launched a new digital OOH campaign across New York, promoting the new features now available to users of the app.…

Make Google Do It

Make Google Do It

Jun 08 2018

Across the UK, Google has given a digital OOH push to its ‘Make Google Do It’ campaign, demonstrating just how helpful Google Assistant…

McDonald’s Launches Weather-Reactive Outdoor Campaign

McDonald’s Launches Weather-Reactive Outdoor Campaign

Apr 30 2018

McDonald’s launched a national digital outdoor campaign that used MET Office real-time data to bring to life April’s unpredictable weather conditions. In…

Ebay Gets Tactical with Weather-Driven Digital OOH Spring Campaign

Ebay Gets Tactical with Weather-Driven Digital OOH Spring Campaign

Apr 05 2018

eBay brings colourful shopping inspiration to the streets in a UK-wide digital out of home (Digital OOH) drive designed to bring the…

McDonald’s Kick’s-Off “Wiiiinning” Responsive DOOH Campaign for Monopoly

McDonald’s Kick’s-Off “Wiiiinning” Responsive DOOH Campaign for Monopoly

Mar 26 2018

To announce the return of the hugely popular Monopoly prize game, McDonald’s has kicked off a revitalised, tactical, copy-led digital OOH campaign…

UKTV Brings Terror and Excitement to The Streets for Celebrity Haunted Mansion

UKTV Brings Terror and Excitement to The Streets for Celebrity Haunted Mansion

Feb 22 2018

The content-driven digital Out of Home campaign showcases latest highlights and scariest moments with footage direct from the live five-day special airing…

Hiscox Displays Real-Time Cyber Attacks in Digital OOH First

Hiscox Displays Real-Time Cyber Attacks in Digital OOH First

Feb 20 2018

Today, in a bid to drive awareness of advanced cybercrime and the threat to small businesses, Hiscox insurance has launched an intelligent…

Google Launches Data-Driven Roadside Campaign to promote Google Pixel 2

Google Launches Data-Driven Roadside Campaign to promote Google Pixel 2

Nov 07 2017

Google is launching a tactical, data-driven digital OOH campaign to promote its second-generation smartphone, Pixel 2, encouraging people to “ask more of…