News

Google Launches Data-Driven DOOH Campaign “Make the Most of Summer”

Google Launches Data-Driven DOOH Campaign “Make the Most of Summer”

Jul 31 2019

Google extended its “Make the Most of Summer” campaign with a responsive, data-driven, nationwide, digital OOH push that demonstrates the little ways…

Talon Acquires Grand Visual Agency and QDOT Ad Tech Provider

Talon Acquires Grand Visual Agency and QDOT Ad Tech Provider

Jul 11 2019

As part of its continued international growth, Talon has extended its global independent OOH offering, with the addition of market-leading digital OOH…

San Miguel Launches Refreshing Temperature-Activated DOOH Campaign

San Miguel Launches Refreshing Temperature-Activated DOOH Campaign

Jun 20 2019

To capitalise on the British Summer weather, San Miguel have launched a temperature-activated digital OOH campaign. The UK-wide campaign tempted consumers in…

McDonald’s Launches Weather Reactive DOOH Campaign for McCafé Iced

McDonald’s Launches Weather Reactive DOOH Campaign for McCafé Iced

Jun 14 2019

To promote the cold drinks available on its McCafé Iced menu, McDonald’s has launched a weather reactive digital OOH campaign. The UK-wide campaign showcased…

NCMEC Launches Geo-Targeted DOOH Campaign to Help Find Missing Children

NCMEC Launches Geo-Targeted DOOH Campaign to Help Find Missing Children

May 23 2019

As part of the cross-industry initiative created by M/H VCCP, the out of home (OOH) advertising industry has donated ad space valued…

Measurement Standards: The Current State of Proof of Play in DOOH

Measurement Standards: The Current State of Proof of Play in DOOH

May 09 2019

This first appeared in IAB UK on Thursday 2nd May 2019. Industry Ambition Creative agility and growing automation are bringing digital out…

McDonald’s Kicks Off “Peely Peely” Digital OOH Campaign For Monopoly

McDonald’s Kicks Off “Peely Peely” Digital OOH Campaign For Monopoly

Apr 04 2019

McDonald’s are celebrating the return of their highly anticipated Monopoly prize game with a tactical, digital OOH campaign. The UK-wide campaign encourages…

MarTech Interview with Neil Morris, CEO and Founder, Grand Visual and QDOT

MarTech Interview with Neil Morris, CEO and Founder, Grand Visual and QDOT

Feb 26 2019

This first appeared in MarTech Series on Thursday 26th February 2019. Tell us about your role and how you got here. Grand…

Spotify Launches 2018 Wrapped, The Biggest Multi-Market Campaign of Its Kind!

Spotify Launches 2018 Wrapped, The Biggest Multi-Market Campaign of Its Kind!

Jan 09 2019

On 6th December 2018, Spotify extended its popular end of year marketing campaign ‘Wrapped’ with a real-time, digital OOH campaign. The campaign…

Proof of Play Standardization For Digital Out of Home, An Open Invite To Help Make It Work Globally

Proof of Play Standardization For Digital Out of Home, An Open Invite To Help Make It Work Globally

Oct 30 2018

Hypothesis Globally agreed standards for independent 3rd party verification of advertising playouts (down to a panel and individual play level), will support…