McDonald’s has today launched Traffic Busters, a unique roadside campaign that uses traffic data to automate contextual messages, aimed at tempting drivers…
The award-winning production and creative technology company, Grand Visual, has produced a smart, data-driven digital OOH campaign for Audi UK to enhance…
To promote the importance of regular sight tests for maintaining and protecting eye health, Specsavers has launched a tactical digital OOH…
Virgin Trains is combining traffic and location data to accurately tell drivers stuck in traffic how much longer their journey will…
This piece was first published by OAAA on 08/22/2017. Out of Home advertising revenue hit an all-time high of $7.6 billion in…
QDOT, the digital Out of Home ad tech firm, has made eight new hires and opened a new development hub in Uruguay…
Sainsbury’s launches a nationwide dynamic digital out of home (DOOH) campaign, to continue to be front of mind throughout the longer summer…
This piece was first published by OAAA on 05/19/2017. NEW YORK, NY (May 19, 2017)— Today, on Endangered Species Day, the National…
Skoda used dynamic digital OOH to drive brand fame & capture attention of target audiences To introduce the all new Skoda ‘Kodiaq’…
This article first appeared on Campaign Live. Digital out-of-home is expanding rapidly – but this growth brings challenges for both buyers and…
