News

Measurement Standards: The Current State of Proof of Play in DOOH

Measurement Standards: The Current State of Proof of Play in DOOH

May 09 2019

This first appeared in IAB UK on Thursday 2nd May 2019. Industry Ambition Creative agility and growing automation are bringing digital out…

McDonald’s Kicks Off “Peely Peely” Digital OOH Campaign For Monopoly

McDonald’s Kicks Off “Peely Peely” Digital OOH Campaign For Monopoly

Apr 04 2019

McDonald’s are celebrating the return of their highly anticipated Monopoly prize game with a tactical, digital OOH campaign. The UK-wide campaign encourages…

MarTech Interview with Neil Morris, CEO and Founder, Grand Visual and QDOT

MarTech Interview with Neil Morris, CEO and Founder, Grand Visual and QDOT

Feb 26 2019

This first appeared in MarTech Series on Thursday 26th February 2019. Tell us about your role and how you got here. Grand…

Spotify Launches 2018 Wrapped, The Biggest Multi-Market Campaign of Its Kind!

Spotify Launches 2018 Wrapped, The Biggest Multi-Market Campaign of Its Kind!

Jan 09 2019

On 6th December 2018, Spotify extended its popular end of year marketing campaign ‘Wrapped’ with a real-time, digital OOH campaign. The campaign…

Proof of Play Standardization For Digital Out of Home, An Open Invite To Help Make It Work Globally

Proof of Play Standardization For Digital Out of Home, An Open Invite To Help Make It Work Globally

Oct 30 2018

Hypothesis Globally agreed standards for independent 3rd party verification of advertising playouts (down to a panel and individual play level), will support…

Get Out Of Home Incorporates Real-Time Data at Advertising Week 2018 With OpenLoop

Get Out Of Home Incorporates Real-Time Data at Advertising Week 2018 With OpenLoop

Oct 11 2018

#GetOutOfHome is a campaign produced by The Outdoor Association of America (OAAA) and its members, designed to promote and celebrate the thriving…

Google Maps Introduces A New Way To Explore

Google Maps Introduces A New Way To Explore

Aug 22 2018

Google Maps have launched a new digital OOH campaign across New York, promoting the new features now available to users of the app.…

Make Google Do It

Make Google Do It

Jun 08 2018

Across the UK, Google has given a digital OOH push to its ‘Make Google Do It’ campaign, demonstrating just how helpful Google Assistant…

McDonald’s Launches Weather-Reactive Outdoor Campaign

McDonald’s Launches Weather-Reactive Outdoor Campaign

Apr 30 2018

McDonald’s launched a national digital outdoor campaign that used MET Office real-time data to bring to life April’s unpredictable weather conditions. In…

Ebay Gets Tactical with Weather-Driven Digital OOH Spring Campaign

Ebay Gets Tactical with Weather-Driven Digital OOH Spring Campaign

Apr 05 2018

eBay brings colourful shopping inspiration to the streets in a UK-wide digital out of home (Digital OOH) drive designed to bring the…