Spotify Launches 2018 Wrapped, The Biggest Multi-Market Campaign of Its Kind!
On 6th December 2018, Spotify extended its popular end of year marketing campaign ‘Wrapped’ with a real-time, digital OOH campaign. The campaign sees subscribers’ music habits streamed live to digital billboards around the world including, Time Square and Piccadilly Lights. The campaign celebrates the importance of music in people’s lives and Spotify’s role as the platform of discovery.
Produced by Grand Visual, the digital OOH creative features the user’s profile picture alongside their top artists, songs, and genres, and time spent listening. OpenLoop, the digital OOH campaign management platform from QDOT, takes the live data feed from Spotify and distributes the creative to media owners across the USA, Canada, Australia, UK, and France.
Already gracing traditional billboards across the world, this is the first real-time OOH activation for the music brand and the largest multi-market live execution for the medium. The campaign was planned and booked by UM London and Rapport and ran through to December 31st.
Speaking of OpenLoop’s involvement with the campaign, Ben Putland, Managing Director of QDOT said,
“The campaign demonstrates how our industry has matured and now has the technology and ad tech systems in place to seamlessly deliver live data-driven creative across multiple digital OOH networks. Spotify 2018 Wrapped is a great example of how digital brands are embracing the opportunities within OOH and at a global scale!”