Posts Tagged "Contextual OOH"

jetBlue Launches Dynamic Roadside Digital OOH Campaign “Escape the Cape”

Sep 16 2019

jetBlue airlines launched “Escape the Cape,” a dynamic, digital OOH campaign that targeted Boston vacationers stuck in heavy traffic driving to Cape…

Google Launches Data-Driven Roadside Campaign to promote Google Pixel 2

Nov 07 2017

Google is launching a tactical, data-driven digital OOH campaign to promote its second-generation smartphone, Pixel 2, encouraging people to “ask more of…

McDonald’s Launches Tantalising Data-Driven Roadside Campaign

Nov 07 2017

McDonald’s has today launched Traffic Busters, a unique roadside campaign that uses traffic data to automate contextual messages, aimed at tempting drivers…

Audi Unleashes Tactical, Data-Driven Roadside Campaign

Oct 19 2017

The award-winning production and creative technology company, Grand Visual, has produced a smart, data-driven digital OOH campaign for Audi UK to enhance…

Turning Data Into Meaningful, Empowering Digital OOH

Jan 10 2017

This piece was first published by The Huffington Post on 05/01/2017.  The once humble billboard, now a connected powerhouse, looks set to play…