Posts Tagged "digital out of home"

Google Maps Introduces A New Way To Explore

Aug 22 2018

Google Maps have launched a new digital OOH campaign across New York, promoting the new features now available to users of the app.…

Make Google Do It

Jun 08 2018

Across the UK, Google has given a digital OOH push to its ‘Make Google Do It’ campaign, demonstrating just how helpful Google Assistant…

Google Launches Data-Driven Roadside Campaign to promote Google Pixel 2

Nov 07 2017

Google is launching a tactical, data-driven digital OOH campaign to promote its second-generation smartphone, Pixel 2, encouraging people to “ask more of…

Audi Unleashes Tactical, Data-Driven Roadside Campaign

Oct 19 2017

The award-winning production and creative technology company, Grand Visual, has produced a smart, data-driven digital OOH campaign for Audi UK to enhance…

Specsavers Launches Reactive Digital OOH Campaign Ahead of National Eye Health Week

Sep 12 2017

  To promote the importance of regular sight tests for maintaining and protecting eye health, Specsavers has launched a tactical digital OOH…

Virgin Trains in OOH ‘First’ With Ads That Use Traffic and Geo Data to Compare Journey Times

Sep 11 2017

  Virgin Trains is combining traffic and location data to accurately tell drivers stuck in traffic how much longer their journey will…

Out of Home Digital Transformation & Creative Discontent

Aug 23 2017

This piece was first published by OAAA on 08/22/2017.  Out of Home advertising revenue hit an all-time high of $7.6 billion in…

Sainsbury’s Owns Longer Summer Evenings

Jul 18 2017

Sainsbury’s launches a nationwide dynamic digital out of home (DOOH) campaign, to continue to be front of mind throughout the longer summer…

When Growing Pains Are a Great Thing: Digital out-of-home

Apr 26 2017

This article first appeared on Campaign Live. Digital out-of-home is expanding rapidly – but this growth brings challenges for both buyers and…