Posts Tagged "OOH"

Get Out Of Home Incorporates Real-Time Data at Advertising Week 2018 With OpenLoop

Oct 11 2018

#GetOutOfHome is a campaign produced by The Outdoor Association of America (OAAA) and its members, designed to promote and celebrate the thriving…

Google Maps Introduces A New Way To Explore

Aug 22 2018

Google Maps have launched a new digital OOH campaign across New York, promoting the new features now available to users of the app.…

Make Google Do It

Jun 08 2018

Across the UK, Google has given a digital OOH push to its ‘Make Google Do It’ campaign, demonstrating just how helpful Google Assistant…

McDonald’s Launches Weather-Reactive Outdoor Campaign

Apr 30 2018

McDonald’s launched a national digital outdoor campaign that used MET Office real-time data to bring to life April’s unpredictable weather conditions. In…

Ebay Gets Tactical with Weather-Driven Digital OOH Spring Campaign

Apr 05 2018

eBay brings colourful shopping inspiration to the streets in a UK-wide digital out of home (Digital OOH) drive designed to bring the…

Audi Unleashes Tactical, Data-Driven Roadside Campaign

Oct 19 2017

The award-winning production and creative technology company, Grand Visual, has produced a smart, data-driven digital OOH campaign for Audi UK to enhance…

Specsavers Launches Reactive Digital OOH Campaign Ahead of National Eye Health Week

Sep 12 2017

  To promote the importance of regular sight tests for maintaining and protecting eye health, Specsavers has launched a tactical digital OOH…

Virgin Trains in OOH ‘First’ With Ads That Use Traffic and Geo Data to Compare Journey Times

Sep 11 2017

  Virgin Trains is combining traffic and location data to accurately tell drivers stuck in traffic how much longer their journey will…

Out of Home Digital Transformation & Creative Discontent

Aug 23 2017

This piece was first published by OAAA on 08/22/2017.  Out of Home advertising revenue hit an all-time high of $7.6 billion in…

Sainsbury’s Owns Longer Summer Evenings

Jul 18 2017

Sainsbury’s launches a nationwide dynamic digital out of home (DOOH) campaign, to continue to be front of mind throughout the longer summer…