Posts Tagged "Proof of Play Standardization"

Measurement Standards: The Current State of Proof of Play in DOOH

May 09 2019

This first appeared in IAB UK on Thursday 2nd May 2019. Industry Ambition Creative agility and growing automation are bringing digital out…

Proof of Play Standardization For Digital Out of Home, An Open Invite To Help Make It Work Globally

Oct 30 2018

Hypothesis Globally agreed standards for independent 3rd party verification of advertising playouts (down to a panel and individual play level), will support…